Penn State

Every person has potential. It isn’t always obvious, but we seek it out because it’s powerful. It’s the driving force that moves you to action. And—in this film—it’s a force you can see, feel, and hear.

Role: Concepting, Art Direction, Execution

We created an anthem piece for Penn State to run during football games. The goal was to communicate how Penn State is the place where potential meets potential. Where our combined efforts grow exponentially and potential energy turns into kinetic energy.

Traditionally, legacy has been for the luckiest individuals. But we believe everyone is legacy. Because they’re here. And they’re doing the work that’s impacting the future. The old legacy tells a singular storyline. But, PSU recognizes that the collective working together is the greatest legacy they have.