Denon PerL Launch
The Denon PerL’s are focused on creating the top personalized listening experience.
In a push agains the norm (ie: airpods) we use color and visual metaphors to show just how different Denon PerLs are.
The web experience allowed users to choose from a list of artists like Betty Who, Julius Rodriguez, members from Thee Sacred Souls, The Heavy Heavy, etc. and toggle between hearing the way these artists do and standard audio.
The PerL Experience
To continue owning the personalization of sound we created a digital experience where you could listen to how various musicians would hear their song on Denon PerLs.
Each artist worked with us to create social content to help launch the experience as well as the release of the new product.
